Friday, June 14, 2024

TikTok’s US$ 12.2 million investment empowers Southeast Asian MSMEs in digital transition

Reading Time: 2 minutes
Journalist IBP


Mahinda Arkyasa



TikTok has allocated a substantial investment of US$ 12.2 million to assist over 120,000 micro, small, and medium enterprises (MSMEs) in Southeast Asia with their transition to online businesses and participation in the digital economy. 

This investment encompasses cash grants, digital skills training, and advertising credits for MSMEs, particularly those located in rural and suburban areas. 

Positive impact on MSMEs

TikTok, as a supportive platform for businesses and creators, is committed to fostering economic growth and development.

A report titled “The TikTok Effect: Boosting Businesses, Advancing Education, and Empowering Communities in Southeast Asia,” released by Kadence International, highlights the significant benefits experienced by MSMEs on TikTok.

The survey results mentioned in the report revealed that MSMEs witnessed a nearly 50% increase in revenue through product and service sales on the platform. Additionally, 79% of businesses leveraged TikTok to transition from offline to online marketing channels.

Shou Chew, TikTok’s CEO, emphasizes the platform’s extensive reach in Southeast Asia, with over 325 million monthly users and 15 million businesses. 

Local support to Indonesian MSMEs

Chew acknowledges the role TikTok plays in expanding economic opportunities, education, and community development across the region and worldwide. 

He affirms TikTok’s dedication to supporting individuals, communities, and businesses in their growth and advancement.

Over the next three years, TikTok will implement the “Local Support” program aimed at empowering micro and small businesses, particularly those in rural areas unfamiliar with social media marketing. 

Collaborating with over 25 government institutions and non-profit organizations throughout Southeast Asia, this program will provide businesses with opportunities to reach new digital consumers through cash grants, digital skills training, and advertising credits.

In Indonesia, TikTok will partner with the Ministry of Tourism and Creative Economy, the Association for the Development of Women’s Resources (PPSW), the Social Business Platform (PLUS), and Telkom to launch “TikTok Jalin Nusantara.” 

This initiative aims to enhance internet connectivity in community centers across nine villages in East Nusa Tenggara and North Sumatra. 

TikTok Jalin Nusantara will offer training programs in these villages, five creative hubs in key tourism and creative economy destinations, and five Telkom IndigoHubs. 

The program will provide digital and financial literacy training, as well as essential digital skills modules such as content creation, e-commerce, and digital marketing, to support their participation in the digital economy.

Support to education

As a global platform, TikTok enables discovery and learning. According to the aforementioned report, 90% of respondents who used TikTok for learning stated that they acquired new skills they did not possess before. Moreover, 61% of respondents believed that TikTok made digital learning more accessible. 

This includes organizing educational workshops and sustainability-themed challenges regarding daily lifestyle choices like waste separation and energy consumption.

These efforts align with TikTok’s goal of enhancing climate education content and achieving operational carbon neutrality by 2030.

Journalist IBP


Mahinda Arkyasa




We will provide you with an invoice for your reimbursable expenses.


New to Indonesian market? Read our free articles before subscribing to the premium plan. If you already run your business in Indonesia, make sure to subscribe to the premium subscription so you won’t miss any intelligence & business opportunities.


$550 USD/Year


$45 USD/Month

Cancelation: you can cancel your subscription at any time, by sending us an email

Add keywords to your market watch and receive notification:
Schedule a free consultation with us:

We’ll contact you for confirmation.


PT Perusahaan Listrik Negara (PLN), Indonesia’s state-owned electricity company, has announced plans to construct three new wind power plants (PLTB) − PLTB Timor, PLTB Tanah Laut, and PLTB Sulbagsel − by 2027 with a combined capacity of 152 MW.
Bali will introduce a Light Rail Transit (LRT) system following the completion of the feasibility study for the project. The initial phase of the LRT will feature a track stretching from Ngurah Rai Airport to the Sunset Road area.
SKK Migas reveals that China has expressed interest in utilizing Enhanced Oil Recovery (EOR) technology to rejuvenate Indonesia’s aging oil fields, potentially boosting production and reserves significantly.
Minister Sakti Wahyu Trenggono, says Indonesia’s vast marine biodiversity remains largely unmapped and underexplored, missing out on significant opportunities for marine biopharmacology.
President Jokowi announced a major boost in foreign investment for the Nusantara Capital City (IKN), following his recent visit to oversee groundbreaking projects and inaugurate key infrastructure in the country’s new capital city.
A number of MoU with a total investment of Rp862 billion (US$53 million) were signed at the 2024 International Tourism Investment Forum (ITIF) regarding a number of tourism infrastructure projects with a number of companies.