Alva, a prominent Indonesian electric motorcycle manufacturer, has achieved significant milestones with its models meeting the 40 percent Domestic Component Level (TKDN) requirements. Locally assembled and eligible for government subsidies, Alva’s electric motorcycles have garnered positive consumer responses.
The manufacturing facility, owned by PT IMG (Ilectra Motor Group), is located in the Delta Silicon Industrial Park, Cikarang, West Java. As the brand gains traction domestically, Alva is now exploring export opportunities, targeting the Southeast Asian market.
Purbaja Pantja, Alva’s Chief Executive Officer, highlighted the unique development of motorcycles in Indonesia, noting their integral role in everyday life.
“We believe that if we can successfully market Alva motorcycles in Indonesia, there’s potential for us to supply them to other countries as well,” Purbaja said on Thursday, May 16, 2024.
While details of the export plans remain under wraps, Purbaja confirmed that this initiative is part of Alva’s business roadmap.
“Our approach to international markets could vary. We might export directly or collaborate with distributors. These are strategies we’re currently finalizing,” he said.
Putu Yudha, Alva’s Chief Marketing Officer, affirmed the company’s export ambitions, emphasizing that Alva meets the necessary criteria for international markets. Its manufacturing process has been certified with ISO 9001 and ISO 14001, which are crucial for entering global markets.
The primary focus for Alva’s export efforts is Southeast Asia, deemed a promising market. Putu cited that there has been interest from several countries, including Malaysia, drawn to Alva’s specifications and models. However, he acknowledged that exporting requires multiple steps and time.
As of now, Alva offers three electric motorcycle models: Alva One, Alva Cervo, and the latest, Alva One XP. With these developments, Alva is poised to expand its footprint beyond Indonesia, leveraging its local success to tap into regional markets.
