Bluewater, a prominent international water and beverage purification group, is poised to formalize a strategic partnership with PT PRAN INDO PERMATA ABADI (PT PIPA), a distinguished sustainable water engineering company based in Indonesia.
This collaboration marks a substantial step for Bluewater, solidifying its foothold in Indonesia and establishing itself as a key player in the Southeast Asian market.
While the financial details of the investment remain undisclosed, the deal is anticipated to yield substantial long-term benefits for both Bluewater and PT PIPA.
Bluewater CEO underlines cooperation strategic value
Bengt Rittri, the visionary founder and CEO of Bluewater, underscores the strategic value of incorporating PT PIPA into the global Bluewater family.
Rittri envisions significant opportunities for growth and expansion in critical sectors such as hospitality, tourism, and public aid distribution.
Recognized as a leading environmental entrepreneur in Sweden, Rittri emphasizes the importance of leveraging PT PIPA’s local infrastructure and market expertise to swiftly establish a robust presence in Indonesia.
This strategic partnership is expected to allow Bluewater to tap into PT PIPA’s established customer base and distribution network, providing an immediate boost to market penetration efforts.
Increasing influence in Southeast Asia
Beyond fortifying its position in the Indonesian market, the collaboration positions Bluewater to further consolidate its influence in Southeast Asia.
Capitalizing on the increasing demand for safe and clean drinking water in the region, Bluewater’s advanced water purification technology and innovative beverage offerings are poised to make a substantial impact.
The combined expertise of Bluewater and PT PIPA is seen as a powerful force to address water challenges in the region while delivering sustainable and high-quality resources to customers.
Established in 1998 by Didier Perez, PT PIPA stands out as one of Indonesia’s most robust and highly regarded sustainable water engineering companies.
Specializing in solutions for the hospitality and tourism sector, PT PIPA serves prestigious clients such as Accor Hotel, Marriott, and Tauzia – Ascott.
Notably, PT PIPA has earned recognition as the Best SME by KADIN-IBCSD twice (2012-2016) and has received prestigious awards for its innovative projects, including the “Green Hotelier of the Year 2019” and a gold medal at the “WTM – London 2022” competition.
Didier Perez, the driving force behind PT PIPA, actively contributes to Indonesia’s initiatives to enhance water resilience and security.
Perez will represent Indonesia at the “World Water Forum – Bali 2024” and expresses confidence in the collaboration, stating that it brings significant change and opens unlimited possibilities for both companies to revolutionize the water industry in Indonesia and Southeast Asia.
Combination of modern technology and local expertise
With Bluewater’s advanced technology and PT PIPA’s local expertise, the partnership is well-positioned to excel in addressing water needs across diverse sectors.
Bluewater and PT PIPA share a common vision to lead in sustainable water solutions and transform the beverage industry. Both companies are committed to promoting environmental stewardship through innovation and delivering exceptional products and services to customers in the region.
This partnership exemplifies the bold exploration of new horizons and the creation of positive impacts. With a shared vision and unwavering commitment to excellence, Bluewater and PT PIPA are set to reshape the landscape of water and beverage purification in Indonesia, one drop at a time.
