Sunday, December 3, 2023

Indonesia takes on Industry 4.0 at Hannover Messe 2023 with four key targets

Reading Time: 2 minutes
Valina Zahra


Mahinda Arkyasa



Indonesia’s government is in the process of completing its arrangements for being the Official Partner Country at Hannover Messe 2023, the world’s biggest industrial technology exhibition. Indonesia is the initial ASEAN member state to be a partner country at Hannover Messe on three occasions. 

The preparations include not only constructing Indonesia’s pavilion at the event but also deciding on important messages and strategic matters that will be communicated to the global community during the exhibition.

Embracing the theme of Infinite Journey at Hannover Messe 2023, which will take place from April 17-21, Indonesia will showcase its latest technological advancements and potential investment opportunities in the industrial technology sector by arranging various related events that are outlined in the Official Programs.

Four key targets

At the Hannover Messe in 2023, Indonesia has four primary objectives for taking part in the event, namely:

  1. To present the Making Indonesia 4.0 roadmap;
  2. Promoting industrial cooperation;
  3. Promoting foreign investment and exports; and
  4. To improve bilateral relations with Germany as the host of the event.

“The Ministry of Industry [Ministry of Industry] hopes that the 2023 Hannover Messe will be an important momentum to demonstrate Indonesia’s ability to work together, collaborate and progress as a global community,” said the Director General of Resilience, Regional and International Industrial Access (Dirjen KPAII) of the Ministry of Industry Eko S.A Cahyanto at the Forum Merdeka Barat 9 (FMB 9) in Jakarta, Monday, March 27, 2023, as reported by

Making Indonesia 4.0

The Making Indonesia 4.0 roadmap was launched to accelerate the implementation of Industry 4.0 technologies in Indonesia. The roadmap has a broad scope and includes promoting sustainability, supporting technology startups, and advancing the circular economy.

According to Eko, there are five primary elements are the focus of the Making Indonesia 4.0 roadmap, including:

  1. Artificial intelligence;
  2. Internet of things;
  3. Enterprise wearables;
  4. Advanced robotics; and
  5. 3D printing.

“This main element is intended to support the expansion of the digital economy and incentives for the industry,” he said.

Encouraging more investments

Not only promoting Making Indonesia 4.0, but Indonesia also plans to take advantage of its position as the Official Country Partner of Hannover Messe 2023 to communicate its policy of encouraging investment in the country to the global community, particularly to the business and industry sectors.

“The policies provided by the government include ease of investment, starting from the stage of establishing a business entity, the stage of starting a business or the legality of construction based on the Indonesian Business Field Standard Classification (KBLI) which consists of basic requirements and sectoral requirements, as well as the stage of business implementation or operational legality based on non- KBLI.” said Eko.

According to him, there are six issues that will be discussed by the 157 co-exhibitors from Indonesia representing the six themes of the IPC Hannover Messe 2023, namely:

  1. Conversion of traditional manufacturing to sustainability and innovation;
  2. Human resource development;
  3. Start-up business development;
  4. Investment;
  5. Industrial areas; and
  6. Energy transition.

A brief background of Hannover Messe

Hannover Messe is one of the world’s largest trade fairs for industrial technology. It takes place annually in Hannover, Germany, and was first held in 1947 as an export fair to help rebuild the country’s economy after World War II.

Over the years, Hannover Messe has become a global platform for showcasing new industrial technologies and innovations, and attracts visitors from around the world.

The trade fair typically features exhibitors from a range of industries, including automation, robotics, energy, and digitalization, and provides a forum for industry leaders to discuss trends and developments in the field.

Valina Zahra


Mahinda Arkyasa




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