The Jakarta Coffee Week (Jacoweek), the largest coffee festival in Indonesia, is back. The annually held festival − this year marks its 10th anniversary − is a testament of  the growing importance of Indonesia’s coffee industry in strengthening the people’s economy and promoting creative industry growth.

Primarily supported by State-owned Bank Mandiri, this year’s event − to be held on October 31-November 2, 2025 − is expected to strengthen Indonesia’s position as a global coffee powerhouse not only as a producer, but also a hub for creativity, collaboration, and sustainability in the international coffee scene.

Senior Vice President for Digital Marketing at Bank Mandiri, Diah Eka Purwanti, said the event represents the bank’s commitment to help promote Indonesia’scoffee culture while aligning with modern, digital lifestyle of consumers.

“Coffee has become an inseparable part of today’s modern lifestyle. Our participation reaffirms Bank Mandiri’s role as a trusted partner for consumers, supporting both their lifestyle and financial needs,” Diah said.

Coffee-exporting nation

Hendri Kurniawan, Co-Founder of Jacoweek, cited that Indonesia has reached a record year for coffee exports, with production hitting nearly 800,000 tons in 2025, the highest in the nation’s history.

“Indonesia is now the third-largest coffee exporter in the world, up from fourth last year. Our main production centers are still in Sumatra, from Aceh to Lampung, and most of our exports go to Japan and the United States,” Hendri spoke to Indonesia Business Post on the sidelines of the Jacoweek 2025 press conference in Jakarta, on Tuesday, October 28, 2025.

He noted that while Robusta coffee remains Indonesia’s primary export, demand for finished coffee products especially from Middle Eastern countries has started to increase.

“Middle Eastern buyers are now showing interest in packaged coffee products. But for green beans, Japan and the U.S. remain our biggest markets,” he said.

Hendri encouraged aspiring coffee entrepreneurs to invest in education and training, emphasizing that understanding the product is key to success.

“If you want to start a coffee business, you have to learn everything about coffee first … You should join classes or academies, like Roemah Koffie’s. Once you know the product, then learn the business,” he said.

Over the past decade, Jacoweek has evolved from a small community gathering into a strategic platform connecting coffee farmers, baristas, roasters, and international buyers. The 2025 edition expands its focus beyond coffee to include tea culture, in collaboration with Indonesia Tea Culture and the Tokyo Coffee Festival, strengthening cross-border partnerships.

This year, Jacoweek is also taking steps toward sustainability by partnering with Daur Baur Micro Factory to manage plastic waste during the event, a move aimed at setting an example for environmentally responsible practices in the coffee industry.

“For 10 years, Jacoweek has been a catalyst for the growth of Indonesia’s coffee sector. We’ve seen local coffee gain global recognition and Indonesian baristas excel on the world stage,” Hendri said.

“Now, our mission is to build stronger collaborations to ensure sustainable growth for the future,” he added.

Coffee creativity

Jacoweek 2025 features five main competitions − Delifru Drink Expert, Iron Tongue by Young Baek, Tarung Tiga, Nordic E-Roasting Challenge, and the Roemah KoffieLatte Art Challenge, which returns this year on a larger scale with international collaborations and bigger prizes.

Roemah Koffie CEO, Felix TJ, said the event is a reflection of Indonesia’s growing specialty coffee movement.

“We’re proud to be part of Jacoweek’s 10-year journey. Our mission has always been to elevate Indonesian coffee culture. Through competitions like the Latte Art Challenge, we aim to inspire creativity and collaboration among baristas while contributing to the national coffee ecosystem,” Felix said.

New this year is “Matcha Match,” a collaboration with Indonesia Tea Culture that embraces the rising trend of tea consumption among Indonesia’s younger generation.