The Indonesia International Motor Show (IIMS) 2025 commenced on Friday, February 14, 2025 at JIExpo, Kemayoran, Jakarta, in a ceremony opened by Minister of Industry Agus Gumiwang Kartasasmita.

Addressing the opening ceremony of the event, Agus emphasized the critical role of the automotive industry in Indonesia’s economic growth. 

“The government remains committed to supporting the automotive sector by providing incentives such as a 10 percent VAT subsidy for battery electric vehicles (KBLBB) and a 3 percent luxury goods sales tax (PPnBM) discount,” he said as quoted in a statement on Friday, February 14, 2025.

He cited IIMS' positive impact on the national automotive industry. “Last year, IIMS 2024 recorded an outstanding achievement of 19,200 units sold, generating a total revenue of Rp6.7 trillion (US$446 million). This represented a 54.5 percent increase from 2023, despite declining consumer purchasing power in the automotive sector. We are committed to ensuring continued growth through economic policy packages that support the national automotive strategy,” he said.

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President Director of Dyandra Promosindo, Daswar Marpaung, said the company is committed to making IIMS 2025 an annual automotive event that benefits all industry stakeholders. 

“We aim to create a platform that fosters collaboration across the automotive ecosystem. With the theme ‘Your Infinite Autotainment Experience,’ IIMS 2025 offers exciting programs and promotions to attract visitors and potential buyers,” he said.

The exhibition runs on February 13-23, 2025, featuring a diverse lineup of automotive programs, such as, IIMS Special Guest Car, EV Test Ride, and the IIMS Burn Out Show. Notably, this year introduces two new attractions: the IIMS Flying Car and IIMS Burn Out Show.

A total of 56 automotive brands, including 31 four-wheel manufacturers such as BMW, Toyota, Honda, and Mitsubishi, along with 25 two-wheel brands like Yamaha, Kawasaki, and Vespa, are participating. Over 190 brands, including aftermarket and accessory companies, are present at the event.

Partners and special offers

Daisuke Ejima, President Director of PT Bank Danamon Indonesia, emphasized the bank’s role in supporting the automotive industry. 

“As the Official Bank Partner, Danamon, along with Mitsubishi UFJ Financial Group (MUFG) and Adira Finance, provides holistic financial solutions to meet consumer and business needs,” he said.

Adira Finance Chief of Business & Portfolio Officer, Harry Latif, highlighted exclusive financing programs at IIMS 2025. “We offer competitive interest rates, installment discounts, cashback offers, and priority test drive services to encourage vehicle ownership,” he noted.

MUFG Indonesia’s Managing Director, Tadanobu Hirano, reiterated the company’s commitment to being a strategic financial partner for Indonesia’s automotive industry. 

“From business financing through MUFG to consumer credit solutions via Danamon and Adira, we ensure comprehensive financial support,” he said.