Pixel Group, an out-of-home (OOH) advertising industry company, is further strengthening its position by presenting technology-based advertising solutions in the public transportation sector. 

"With the increasing volume of passengers, advertising media in public transportation has become a strategic and promising promotional channel for brands that want to reach audiences in a more effective way," David Leong, Director of Pixel Group, said as quoted in a statement, on Monday, March 24, 2025.

With increasing urbanization, advertising in public transportation has become one of the main platforms for brands to reach a wider audience.

Data from the Greater Jakarta Transportation Management Agency (BPTJ) notes that the number of public transportation users in Jakarta reaches more than 3 million people per day.

Referring to global trends in big cities such as New York, London, Tokyo, and Singapore, the integration of outdoor media with Artificial Intelligence (AI)technology, real-time data, and digital interactions has become the modern industry standard.

"We believe that advertising in Indonesia's public transportation ecosystem has great potential to grow through the integration of digital technology. We are optimizing our ecosystem so that brands can reach audiences with data-driven strategies, dynamically adjust ads, and increase digital interactions," David cited.

This step is part of the company's long-term strategy to create a smarter, more interactive, and data-driven outdoor media ecosystem.

Through strategic collaboration with various public transportation operators such as airports in Indonesia, LRT Jabodebek, TransJakarta, and Kereta Cepat Indonesia China (KCIC), Pixel Group presents technological innovations to increase communication effectiveness for brands and clients.

This innovation includes the use of real-time technology, dynamic content, and more precise audience mapping

A Nielsen study shows that 74 percent of respondents pay attention to advertisements while on public transportation, a figure that is higher than traditional media such as newspapers and magazines.

In addition, passenger waiting time before departure is also an important factor in advertising effectiveness. For example, the average waiting time at the Whoosh High-Speed Train Station reaches 40 minutes, providing a longer exposure duration for brands to reach audiences more deeply.

Currently, Pixel Group has various outdoor media points in strategic locations such as airports, LRT, and other modes of transportation. With the increasing number of passengers, advertising on public transportation is one of the most effective communication strategies for companies looking to expand their market reach.