Tuesday, July 16, 2024

Indonesia’s e-commerce market set to surpass US$53 billion by 2025

Reading Time: < 1 minute
Journalist IBP




Indonesia’s e-commerce market is forecasted to exceed US$53 billion (Rp866 billion) by 2025, reflecting increased consumer confidence in online shopping and improving digital payment systems.

As the world’s third-largest e-commerce market behind China and the United States, Indonesia’s growth is driven by higher per capita income, expanded internet access, and urbanization.

According to a report by L.E.K. Consulting, 96 percent of Indonesia’s population owns a mobile phone, with 76 percent having internet access. Additionally, over 65 percent of the population is under the age of 44, indicating a higher propensity for impulsive buying.

These demographic trends and shopping behaviors reveal significant potential for the e-groceries market in Indonesia, with market penetration expected to grow from 1 percent in 2020 to 3 percent by 2024.

Consumer trust in online transactions is further bolstered by guarantees offered by e-commerce platforms. A Nielsen report indicates that 72 percent of Indonesian consumers prefer e-commerce sites that provide assurances against defective or counterfeit products, enhancing their confidence in online transactions.

As of 2023, the Gross Merchandise Value (GMV) of e-groceries in Indonesia reached $1 billion, with Astro commanding 5 percent of this market. Astro has solidified its position as the sole player in quick commerce e-grocery in Indonesia, giving it a 100 percent market share in this segment.

In line with these trends, Astro, an e-grocery shopping platform, has launched the “Ada yang Baru, Ada yang Biru” campaign, unveiling a new identity and logo.

Journalist IBP






We will provide you with an invoice for your reimbursable expenses.


New to Indonesian market? Read our free articles before subscribing to the premium plan. If you already run your business in Indonesia, make sure to subscribe to the premium subscription so you won’t miss any intelligence & business opportunities.


$550 USD/Year


$45 USD/Month

Cancelation: you can cancel your subscription at any time, by sending us an email inquiry@ibp-media.com

Add keywords to your market watch and receive notification:
No topics
Schedule a free consultation with us:

We’ll contact you for confirmation.


State-owned construction and investment company PT Pembangunan Perumahan (PP) is set to undertake a significant energy sector project valued at approximately Rp2 trillion (US$123.4 million).
PT Perusahaan Gas Negara (PGN), a gas subholding of State energy company PT Pertamina, is working on several strategic gas pipeline projects, including the Cisem Phase II project in which PGN will synergize with the government to distribute gas from East Java to West Java.
PT Kilang Pertamina Internasional (KPI), a subsidiary of State oil and gas company Pertamina, is inviting investors to join the Green Refinery Cilacap project, which has completed its first phase construction and is moving forward with Phase 2.
Indonesia’s utilization of geothermal energy has reached just 2.4 gigawatts (GW), a mere 10 percent of its total potential of 23.9 GW that industry players call for clearer regulations and incentives from the government to optimize this significant renewable energy resource.
A senior officer with PT Bank Danamon Indonesia (BDMN) reveals that the bank aims for double-digit loan growth in 2024 upon monitoring positive trend of the bank’s lending so far.
French mining company Eramet SA is in discussions with Zhejiang Huayou Cobalt Co (Huayou) to produce nickel for electric vehicle batteries in Indonesia.